On your journey to building the brand that is uniquely yours, you will ultimately have to understand the brand you show to others. You may believe you are showing your authentic self while others see something completely different.

To ensure alignment of the brand you are portraying and the brand others see, you have to see it clearly, yourself.

Now that you’ve completed “5 Steps to Begin Building Your Personal Brand” and “6 Tools to Help You Evaluate Your Personal Brand Equity,” you are ready to “Develop Your Personal Brand Advertisement (click here).” This will help you illustrate your personal brand so that you can model the behaviors and qualities you want others to see.